Summit US Case Studies FocusVision

Insights: the missing piece in your marketing data

Sponsor Name: FocusVision

Speakers: Zoe Dowling, SVP Research, FocusVision; Molly Telford, Marketing Insight Manager, Advanced Bionics

The Experience Economy has infiltrated every aspect of our world. It is as important in our professional lives as it is our personal ones. For your customers, every interaction needs to be a consistent, positive experience delivering on your brand promise. We rely on our marketing dashboards to provide data on how we are doing and whether we need to change course. But it only tells one side of the story. To succeed in creating great customer experiences, you also need the other side – the small data gathered by talking directly to your customers.


In this presentation you will learn:

  • How Insights has shifted from ‘nice to have’ to ‘essential.
  • The value in really knowing your customers and how this data can be used across the board.
  • The missing role in your marketing organization - the transformational researcher.