Summit US Case Studies EverString Case Study 2

How FedEx, Capital One, and Oracle Use Modern Data To Power Enterprise Sales and Marketing

Tuesday May 7, 2019 | 10:45 AM - 11:30 AM

Sponsor Name: EverString

Speakers: Jim Powell, Director of Sales, FedEx; Andrew Ruffles, Marketing and Analytics, Capital One; Dave Ewart, Head of Digital Marketing and Demand Generation, Oracle; Maria Pergolino, former Marketing Executive at Anaplan, Apttus, and Marketo

In this session you’ll experience how Fortune 500 Companies like FedEx, Capital One, and Oracle are using new forms of business data to fuel their sales and marketing efforts. Moderated by Maria Pergolino, former Marketing Executive at Anaplan, Apttus, and Marketo, you’ll learn how business leaders Jim Powell, Director of Sales at FedEx, Bob McCarrick, Head of Middle Market Banking at Capital One, and Dave Ewart, Head of Digital Marketing and Demand Generation at Oracle, are operationalizing modern data sets such as Fit and Intent, as well as benefiting from higher fill rates and accurate AI-powered data to achieve better engagement and higher conversion rates.