Summit US Case Studies Engagio Case Study

Applying ABM at Scale for Hypergrowth

Tuesday May 7, 2019 | 11:45 AM - 12:30 PM

Sponsor Name: Engagio

Speakers: Anastasia Pavlova, VP of Marketing, OneLogin; Heidi Bullock, CMO, Engagio

ABM is at the forefront of the B2B marketing strategy playbook but how do you put strategy into practice so that Sales buys in and you drive desired results? Join Heidi Bullock, the CMO of Engagio, as she speaks with Anastasia Pavlova, VP of Marketing at OneLogin, on how they successfully applied ABM and created a real partnership with sales to increase pipeline, win larger deals and scale for hypergrowth.

In this case study, you’ll learn how to:

  • Put your ABM theory into practice
  • Know when you are effective, when to pivot and more importantly how
  • Create a blueprint to support a rapidly growing sales team with ABM Stand Ups and work together as one revenue team to drive pipeline
  • Translate key insights into action for true personalized outreach
  • Measure ABM program success to effectively report progress and wins to your executive team