Summit US Case Studies EIMS

Cost Per Click or Demand To Revenue? (which would you prefer?)

Tuesday May 7, 2019 | 11:45 AM - 12:30 PM
Wednesday May 8, 2019 | 11:45 AM - 12:30 PM

Sponsor Name: EIMS

Speaker: Nicholas Kontopoulos, Head of Marketing EMEA & APAC, Magento

Despite the avalanche of data available to modern digital marketers, we still struggle to extract meaning from information.
  • The result? We still know half our marketing works. And we still don’t know which half.
  • The reason? We’re optimising to vanity metrics like cost per click and cost per lead, instead of cost of cash.
  • What if the people who click aren’t the same as the people who buy? How can we really drive up ROI in an intensely competitive digital world?
  • Understand how Magento is driving up digital ROI by integrating online with offline: end-to-end.