Summit US Case Studies EIMS

Driving Demand-to-Revenue: Engaging Today’s Channel-less B2B Customer

Sponsor Name: EIMS

Speaker: Nicholas Kontopoulos, Head of Marketing EMEA & APAC, Magento

Conventional wisdom has us thinking about our interactions with customers regarding the channels they use. The critical problem here is that our customers don’t view our brands through a ‘multi-channel or Omni-channel’ lens. In fact, they don’t think of channels at all.

This talk will explore how Magento, An Adobe company is developing a ‘Demand-to-Revenue’ strategy that is designed to engage todays Channel-less B2B customers, across physical and digital touchpoints.