Summit US Case Studies Dun Bradstreet Case Study 5_6_1235

Activating ABM Success: How OneNeck Solutions Wins in a Hypercompetitive Environment

Wednesday May 6, 2020 | 12:35 PM - 12:55 PM

Sponsor Name: Dun & Bradstreet

Speakers: Corey Livingston, VP Marketing, OneNeck IT Solutions, Nipul Chokshi, VP Marketing, Dun & Bradstreet

Faced with aggressive sales and revenue growth goals amidst an increasingly uncertain environment, OneNeck Solutions relies on a foundation of data and insights to drive its entire go to market strategy. In this session, Corey Livingston, VP Marketing at OneNeck, will detail how they are using AI, data and insights to activate omni channel ABM and drive digital experiences designed to convert.

Key Takeaways:

  • How to create a 360-degree view of the buyer to get deep and relevant insights
  • Examples of scaling your ABM motion across 1000s of accounts and activating 1:1 engagement across all channels
  • What to do – and to not do – when embarking on an ambitious ABM program