Summit US Case Studies Dun Bradstreet Case Study 5_5_1120

How Brainshark transformed a data management program into a Revenue Operations team

Tuesday May 5, 2020 | 11:20 AM - 11:40 AM

Sponsor Name: Dun & Bradstreet

Speakers: Kate Sarkissian O'Leary, Director, Revenue Data Operations, Brainshark, Sean Crowley, Leader, Integrated Marketing - Sales and Marketing Solutions, Dun & Bradstreet

In today’s new environment, productivity and efficiency in revenue operations are critical – not just to growth, but for survival. Sales and Marketing teams can’t be basing ABM decisions on data that doesn’t reflect our new reality. Brainshark recognized the importance of increasing the ROI of data quality early on, and invested in the people, processes and technology accordingly.

Please join Kate O’Leary, Director of Revenue Data Operations for Brainshark and Sean Crowley, Leader – Integrated Marketing for Dun & Bradstreet as they discuss how to increase the ROI of data quality and regain revenue confidence during uncertain economic times. Key takeaways from this session include:

1. Reducing risk and increasing revenue confidence - how a solid data foundation can help you weather economic adversity more effectively

2. Quantifying the value of data quality – how to shift perceptions from “cost center” to “revenue generator”

3. Gaining buy-in and budget – how to build an effective business case to fund your program