Summit US Case Studies Dun Bradstreet Case Study 5_4_1120

Winning in the Face of Uncertainty: How Bain Helps Clients Create 1:1 Digital Experiences

Monday May 4, 2020 | 11:30 AM - 11:50 AM

Sponsor Name: Dun & Bradstreet

Speakers: Saber Sherrard, Partner, Bain & Company, Nipul Chokshi, VP Marketing, Dun & Bradstreet

As a leading global consultancy, Bain helps clients transform their businesses – large and small. Join us in this session to walk through three real-life client examples of how to use data and insights to craft compelling ABM strategies and develop1:1 Digital Experiences that are designed to attract, engage and convert.

Key Takeaways:

  • How to think differently about segmentation so as to maximize focus and increase relevance
  • Using behavioral signals to design compelling offers and to identify who will be most receptive to those offers
  • How data and insights can be invaluable in enabling customer teams to grow share of wallet