Summit US Case Studies Drift Case Study

How Zenefits Drove $1.5 Million in Revenue With Conversational Marketing

Wednesday May 6, 2020 | 12:35 PM - 12:55 PM

Sponsor Name: Drift

Speakers: Rob Stevenson, Director of Performance Marketing, Zenefits, Kate Adams, VP of Demand Generation, Drift

Join Rob Stevenson, Director of Performance Marketing at Zenefits, as he discusses how Zenefits transformed their digital strategy using Drift to:

• Drive more conversations with high-intent buyers

• Accelerate their pipeline and funnel • Close more business

• Help small businesses during the COVID-19 crisis

Rob will also walk through how other companies can use conversational marketing to improve their digital experience, connect with buyers faster, and create meaningful, high-converting conversations to grow revenue.