Summit US Case Studies Domo Case Study

Guided by Data: How UPMC Brought It All Together

Monday May 6, 2019 | 2:00 PM - 2:45 PM

Sponsor Name: Domo

Speakers: Jake Collins, Director of Marketing Intelligence, University of Pittsburgh Medical Center; April Weitzel, Senior Manager of Digital Analytics, University of Pittsburgh Medical Center; Michale Christensen, Analyst, Business Operations and Analytics, Domo

Accelerate your ability to adapt and win by uniting around data. Hear from April Weitzel, Senior Manager of Digital Analytics for University of Pittsburgh Medical Center, Jake Collins, Director of Marketing Intelligence at UPMC, and Michael Christensen, Domo Analyst, to learn how the team at UPMC developed an analytical decision engine that gives them the ability to transform how they work together by connecting all of their people, data and systems, and deliver maximum impact throughout the funnel.

In this session you’ll learn:

  • Valuable lessons on selecting tools, processes and KPIs to build and optimize a high-functioning demand creation machine
  • Proven tips on executing data-driven marketing strategies in real time, across the entire funnel
  • Advanced techniques leveraging real-time insights to optimize marketing’s contribution to pipeline and growth