Summit US Case Studies DiscoverOrg Case Study

Big Name, Small Awareness: How Fujitsu Built a 360-degree Marketing Function for the US Market

Sponsor Name: DiscoverOrg

Speakers: Katie Bullard, President, DiscoverOrg + ZoomInfo; Russ Hellmann, Head of Industry Marketing, Fujitsu

Operating in a $1B region within a $40B group with little brand awareness, Fujitsu needed to generate their own demand in the US Market. After consolidating disparate data sources and systems, Fujitsu created a closed-loop marketing function that accelerates go to market activities and sales opportunity creation. Learn how Fujitsu leverages DiscoverOrg to power:

  • Hyper-targeted email campaigns
  • ABM programs
  • Field sales and marketing
  • Competitive displacement campaigns
  • Operational efficiency