Summit US Case Studies Demandbase Case Study 2

Making the Shift to Account-Based Media Buying

Wednesday May 8, 2019 | 11:45 AM - 12:30 PM

Sponsor Name: Demandbase

Speakers: Nick Robinson, Head of Digital Marketing, SAP North America; Phil Hollrah, VP, Product Marketing, Demandbase

B2B Marketers constantly seek ways to extract more value from media budgets. What if there was a way to maintain or even reduce spend, while increasing productivity? In comes account-based media buying. From content syndication and sponsored webinars to display and paid social, we have the ability to reach, engage, and convert buying committees from target accounts – across channels. Attend this session to hear from Nick Robinson, Head of Digital Marketing at SAP North America, as he discusses:

  • Why they shifted their media approach to focus on the highest value accounts
  • Dependencies to make the shift to account-based media buying
  • Examples of leading and lagging indicators that the media approach works