Summit US Case Studies Demandbase Case Study

Take Back Control! (ABM May Require Some Thinking After All)

Sponsor Name: Demandbase

Speakers: Nick Panayi, VP, Brand, Demand & Digital Marketing, DXC Technology; Peter Isaacson, CMO, Demandbase

MarTech innovations continue to accelerate at breakneck speed. Modern marketers now have the ability to micro-target at scale and automate like never before. But did we lose something in the process? Did we substitute automation for thoughtful planning? Did we give up scale for quality? Are we still gathering around a whiteboard and brainstorming creative multi-touch campaign flows like we used to, or are we assuming that marketing automation will do the thinking for us? In this session we’ll explore some of the pitfalls of modern marketing and ways to strike a balance between the art and science of marketing.