Summit US Case Studies CVENT Case Study

Modern Event Marketing – Activating Event Data to Drive Revenue

Sponsor Name: Cvent

Speaker: Ajith Krishnankutty, Head of Customer Experience/Events, Capital Group

Live events are valuable and impact the success of the business. Event technology is used to capture data to understand attendees’ interests and actions. By integrating your event management system with your Martech tools, you can activate event data to drive revenue and other essential KPIs.

During this session, we will discuss:

  • What attendee behavior indicates for your product
  • How to integrate event technology with your Martech stack
  • How to use the data to drive sales