Summit US Case Studies Contently Case Study 2

Impactful Employer Branding: How The Muse Coaches HR Professionals to Think Like Marketers

Sponsor Name: Contently

Speaker: Chatne Lucas, Senior Producer, The Muse

Being audience-centric is like being data-driven: A ton of B2B marketers claim to be so, but have a foggy understanding of what that means or have focused on one kind of audience, at the expense of others. In this session, you’ll hear from The Muse’s Senior Producer of Branded Content Chantel Lucas talk about how she uses content for sales enablement and teaches HR professionals to think like marketers.