Summit US Case Studies Contently Case Study

How Genpact Achieves Operational Efficiency for Its Content Program

Tuesday May 7, 2019 | 10:45 AM - 11:30 AM

Sponsor Name: Contently

Speaker: Amanda Young, VP and COO of Marketing, Genpact; Sunil Chaudhary, Product Director, Contently

Content marketers in enterprise brands know that the operational challenges can make or break a program. Poorly leveraged tools and disconnect amongst teams can stymie efforts and make it harder for content to break through. In this session, VP and COO of Marketing for Genpact Amanda Young will join Contently Product Director Sunil Chaudhary to talk about how she and her teams keep content streamlined for a global marketing organization.