Summit US Case Studies Ceros Case Study 5_5_1120

From IRL to URL: How GumGum Uses Ceros and Experiential Content to Stand Out From the Virtual Crowd

Tuesday May 5, 2020 | 11:20 AM - 11:40 AM

Sponsor Name: Ceros

Speakers: Som Puangladda, VP of Global Marketing at GumGum, Ryan Brown, Head of Brand Strategy at Ceros

Even in normal times, GumGum was leveraging experiential content to transform its digital strategy. But now, as the coronavirus continues to disrupt the global economy and countless industries, Ceros has emerged as GumGum’s most valuable content marketing software platform to rapidly respond to new challenges and virtual opportunities. With the freedom and flexibility to quickly produce experiential content, GumGum has been able to quickly keep its client-base engaged and entertained.

In this webinar, you'll learn: -

  • How GumGum transformed its digital strategy with experiential content
  • Why GumGum uses Ceros to rapidly respond and adapt to COVID-19 related marketing challenges
  • What marketing disciplines have been affected and best practices for building an experiential digital future