Summit US Case Studies Bigtincan Case Study 2

Anheuser-Busch Optimizes Digital Content Management with Bigtincan

Sponsor Name: Bigtincan

Speaker: Amanda Martinez, Manager, Execution Technology, Anheuser-Busch; Andrew Bay, Director of Market Planning, Anheuser-Busch

For 165 years, Anheuser-Busch has been one of the most iconic brands in the world, delivering great tasting, high-quality beers to the market. With over 183,000 employees, 15,000 salespeople in the U.S alone, and an independent wholesaler network of over 600 branches, Anheuser-Busch found themselves in a predicament many companies do - how to deliver the right content, at the right time, in order to gain share of mind with their front line sales team.

As a data-driven company, Anheuser-Busch began to search for a solution that would allow salespeople to access, present, interact with, and share content in the market. They needed a platform that simplified the end user experience, while in turn enabling crucial insights on effectiveness of that content to help the marketing team optimize their materials.

Join Andrew Bay and Amanda Martinez, members of the Sales Technology team at Anheuser-Busch, to learn how deploying Bigtincan to their sales organization empowered Anheuser-Busch to:

  • Digitize a traditionally paper-heavy sales process
  • Gather improved quality and quantity of data to optimize marketing decisions
  • Strengthen the relationship between themselves and their wholesalers by providing an easy-to-use tool with the relevant information they need to boost sales