Summit US Case Studies Acoustic Case Study 2

KPI Digital talks about omni-channel best practices, what works, what doesn’t and how to navigate the new normal.

Tuesday May 5, 2020 | 11:20 AM - 11:40 AM

Sponsor Name: Acoustic

Speakers: Lori Cohen, Vice President Marketing, KPI Digital, Lewise Hiltz, Vice President Digital Transformation, KPI Digital

Over the past 10 years marketing has changed more than it did in the previous 100—launching us out of the age of TV spots and print ads into the age of VR, apps, social media, and Google. This, is the age of digital. We are in a time of 24/7 connectivity—As a result, it’s a must to have a digital marketing strategy that meets consumers in the digital realm and follows them through their entire sales cycle.

KPI Digital's VP Marketing, Lori Cohen and VP Digital Transformation, Lewise Hiltz will walk you through best practices, what's working and what's not with their customers, as well as how they at KPI Digital are navigating this digital world within their own Marketing

Takeaways:

  • The value of consumer insights in your omni-channel marketing
  • How personalization increases engagement and conversions, boosts retention and improves sales
  • How to drive valuable customer experiences and lasting loyalty using AI