Summit US Case Studies 6sense Case Study 5_5_1235

How MX Moved from ’Sales & Marketing’ to a Revenue Team model

Tuesday May 5, 2020 | 12:35 PM - 12:55 PM

Sponsor Name: 6sense

Speakers: Mike Wallgren, Director of Marketing Ops & Digital Marketing, MX, Latane Conant, Chief Marketing Officer, 6sense

With the right data powering their entire revenue org, MX has made large changes at record speed. In this session, you’ll learn how MX transformed the way they do business by unlocking the power of intent data across their revenue team. Between creating stellar dashboards, equipping their BDR team with 6sense, and even having senior-level executives contribute to prospecting efforts, MX has created a buttoned-up process for their revenue team and it’s all built around the 6sense platform.

Through close attention to detail, and with marketing working in lockstep with sales at every stage, MX has been seeing great traction and results across the board. Mike Wallgren (Director of Marketing Ops & Digital Marketing, MX) will deep dive in this session on how to:

  • Target and increase stakeholder engagement
  • Provide better positioning through tailored messaging
  • Create best in class experiences at every touchpoint
  • Create highly targeted display campaigns