Summit US Case Studies 6sense Case Study 3

Designing ABM at Scale – How revenue teams seamlessly integrate ABM with the demand engine

Sponsor Name: 6sense

Speakers: Ashley Swanson, VP, Event Marketing, Domo; Jeff Siegel, Director, Strategy, 6sense

Traditional demand or hyper-targeted ABM? Discover how to design a scalable Go-to-Market strategy that leverages both.

Join Ashley Swanson, VP of Event and Corporate Marketing, as we explore how Domo created a revenue strategy for both marketing and sales that deploys ABM-at-scale programs in tandem with their traditional demand engine, allowing Domo to both go big and dig deep at the same time.