Summit US Case Studies 6sense Case Study 2

Uncovering Demand – a Targeted, Personalized ABM Strategy

Sponsor Name: 6sense

Speakers: Tara Corey, VP, Global Marketing Operations, Qlik; Amanda Kahlow, Founder, Executive Chairman & Chief Strategy Officer, 6sense

Take the guesswork out of Account Based Sales and Marketing. Learn how Qlik is using AI driven insights and orchestration to create a cohesive, targeted approach to ABM.

Join Tara Corey, VP of Global Marketing Operations, as she answers these critical questions for developing a highly personalized, ABM strategy: Who’s in our ICP? Which accounts do we focus our ABM efforts on? Which accounts are in-market? Who’s on the buying team? Which competitors are in this deal? What is the next best action?