Summit US Case Studies 6sense Case Study

Beyond ABM: A metrics-driven overview of “People Based Marketing”

Sponsor Name: 6sense

Speakers: Ari Capogeannis, Director, Growth Marketing & Analytics, Sage Intact; Latane Conant, CMO, 6sense

Advanced ABM or just phenomenal marketing — you decide.

Learn how to hyper-personalize and accelerate the consumer journey while simplifying sales and marketing alignment through cohesive, data-driven tactics. Ari Capogeannis, Director of Growth Marketing & Analytics at Sage Intacct, will discuss how to leverage intent and buying stage predictions to bridge the gap between ABM and PBM for pipeline acceleration.