Summit USBlog What Are Your 2020 Priorities as a Product Management Leader?

What Are Your 2020 Priorities as a Product Management Leader?

August 21, 2019 | By Jeff Lash

  • Product management leaders have a variety of challenges to focus on as they plan for the next year
  • Product management leaders often prioritize developing the skills of their product managers
  • SiriusDecisions is conducting a short survey on product management leaders’ priorities and challenges for 2020

In the SiriusDecisions Product Management research service, we spend a good part of every day interacting with B2B product management leaders and product management teams. We have the benefit of working with large and small product teams in many industries and types of organizations, and we and see a lot of different situations.

creative man working on computer

Sometimes, when clients talk to us about a particularly vexing challenge they’re facing, they say, “We’re not the only ones having these issues … are we?”

Although every organization has unique elements, we hear a lot of the same priorities, initiatives, issues and concerns, so the answer is usually, "No, you’re not alone.” This may provide some relief, though it often results in follow-up questions about what other challenges product management leaders are facing.

As part of our ongoing research to improve the effectiveness and efficiency of B2B product management organizations, we are conducting a short survey (below) of product management leaders to gather more data on their challenges and priorities. We conducted a similar survey in 2014, so this will allow us to see trends and changes over the past five years.

 

 

Product Management: Planning Guide 2020

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Jeff Lash

Jeff Lash is a VP, Group Director who leads the SiriusDecisions Product Management Research Service. He is a a recognized thought leader in product management with over 20 years of experience in product management as well as related areas including user experience, product development and product marketing. Follow Jeff on Twitter at @jefflash.
Product Management: Planning Guide 2020

Product Management: Planning Guide 2020

<p>Product management leaders need to constantly be looking ahead and anticipating potential changes in the market... Access Now
<p>Product management leaders need to constantly be looking ahead and anticipating potential changes in the market. The act of planning for what may impact the product portfolio – positively or negatively – is crucial to be ready to respond to what actually happens. In this guide, we describe six assumptions that product management leaders should incorporate into their planning for 202... Access Now
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