Summit US B2B Live Certification

B2B Certification Live!

B2B Certification Live!

Jump-start your path to B2B marketing certification at Summit with a dynamic blend of live lessons and engagement in our world-class social learning platform. After the event, earn your certification by participating in a dedicated post-Summit cohort, where you’ll continue collaborating with the peers you connected with during the event.

Add all three track sessions to your agenda for step-by-step guidance on how to hone your approach to marketing planning. You’ll leave Summit with a draft of your own marketing plan on a page to put into use right away.

Who Should Attend

B2B marketers of all experience levels who are interested in earning a Forrester SiriusDecisions B2B Marketing Certification will benefit from this program.

What You’ll Do

Attend three 30-minute B2B Certification Live! sessions Monday, Tuesday, and Wednesday for a live lesson in marketing planning, with a special focus on the SiriusDecisions Marketing-Plan-on-a-Page Template. After each session, log in to our learning experience platform to practice what you’ve learned in a social forum with your fellow Summit attendees. After Summit, continue on your path to achieving your B2B Marketing Certification in our 100% online course over the next eight weeks as a valuable part of your Summit experience!

 

B2B Certification Live Agenda:

Agenda: May 4

 

2:30 - 3:00 p.m. EDT

B2B Certification Live! Your Marketing Plan on a Page

Join the Forrester certification team for an introduction to the B2B Marketing Certification and the SiriusDecisions Marketing-Plan-on-a-Page Template — a tool you can start using right away to make your marketing plans clear and concise. Jump directly from the virtual session to the online B2B Marketing Foundations course, where you’re invited to introduce yourself to your peers and reflect on your experience with communicating marketing plans effectively.

Agenda: May 5

 

 

 

2:10 - 2:40 p.m. EDT

B2B Certification Live! Critical Information in Effective Marketing Plans

Learn how to get the most out of the SiriusDecisions Marketing-Plan-on-a-Page Template as a tool for developing a marketing plan and capturing and communicating information. In the live lesson, start to understand the types of information needed to build a best-in-class annual marketing plan and where to find that information. Then continue the lesson in the online course to complete your inventory of critical planning information and review available sources.

Agenda: May 6

 

 

11:45 a.m. - 12:05 p.m. EDT

Demystify Marketing Planning by Understanding Your Planning Environment

Join this session as a complement to the B2B Certification Live! track for valuable context to support your use of the marketing plan on a page. You’ll learn to understand the hierarchy of planning, identify the planning deliverables of a best-in-class marketing function, and determine how different marketing teams participate in the planning process.

2:00 - 2:30p.m. EDT

B2B Certification Live! The Elements of an Effective Marketing Plan

Attend this third and final live lesson in the B2B Certification Live! track for a guided explanation of the core elements of the Marketing-Plan-on-a-Page Template, and make using the template an effective and repeatable exercise in your practice. Ensure the lesson sticks by immediately applying what you’ve learned in the online B2B Marketing Foundations course, where you’ll complete your own draft marketing plan on a page to accelerate the progress of your next planning exercise. Leave armed with a set of simple steps to completing your full B2B Marketing Certification in an exclusive post-Summit online course.